Helping you Play Google’s Rules: Part 3 – Inbound and Outbound Links

Defining  The Two Links Inbound links are links to your website on other sites. So any external blog post, article, social media post, etc. that has a link to your website or page is considered an inbound link. Outbound links are links you add to your post or article to other websites or pages that are not …

Helping you Play by Google’s Rules: Part 2 – Content and Keywords

When determining the ranking of your web page, Google takes into the quality of your content. This can be the length of the content, the keywords used, the display text of links, and words used in titles and descriptions. There are a few things and tricks to keep in mind when writing and creating content …