Ever wonder how you get your site on the first page of Google’s results?
Sure, you can pay to have an ad pop up when someone searches a series of keywords but how do you do it organically?
Well, to push your content to the top spot, you need to understand how search engines rank results.
Using Search Engine Optimization (SEO), you can tweak the content and back end of your website and web pages to receive a higher ranking. In terms of search engines, you are going to want to tailor your content to play by Google’s rules because, let’s be honest, a majority of people are not using Bing and they are definitely not using Yahoo! (You can check out the latest search engine market share on Net MarketShare at any time)
Last year, Google updated their SEO Starter Guide for the first time in 9 years. For a thorough understanding of their guidelines and “rules”, I highly recommend using the linked guide. Google goes through Best Practices and things to Avoid for each guideline.
However, it is a long, somewhat overwhelming document, which is fine because it’s full of valuable information but can be daunting to go through. Therefore, I’m posting a multi-part series on various topics covered in their guidelines. I’ll cover the information from Google as well as add in some other tips and rules I’ve picked up and learned from others int he digital content marketing industry.
Check out the below posts to learn more about each guideline:
Photo from Pixabay by Tumisu